Nitza Bilet, managing director of Lilit, recounts the Company's history:
"In 1933, when the Nazi regime came to power, my grandfather, Eliyahu Nussbaum, was forced to flee from Germany in the middle of the night with his wife and two young children. Language barriers prevented him from practicing law in Israel, the family's new homeland, and he was looking for another way to provide for his family.

My grandfather had resumed an old hobby he used to engage in back in Germany: fragrance production. The small home kitchen in Israel was transformed into production of cosmetic preparations under the brand “Maria de Silva”.

In 1948, after the State of Israel was established, my grandfather decided it was time to replace the German name "Maria de Silva with a Hebrew name. An official name-selectoin contest was held at Noga, a popular cafe in Tel Aviv of those days. The name "Lilit" was elected by an overwhekming majority.

in 1949, my father, David Nussbaum, the second generation of the founders, completed his militarys service and joined the small company to help in the family's livelihood. After his marriage to my mother, Yaffa, who worked in the laboratories of Zori Pharmaceuticals, she too joined the family business. My father was responsible for the sales and marketing and she for the manufacturing operations.

In those days, Lilit was making fragrances, cosmetic creams and powders, all of which were sold under the Lilit brand name. It should be noted that international brands were practically unavailable in Israel at the time

By the 1960's, my father has realized the world is changing and that a more cosmopolitan spirit should be infused into the local cosmetics and fragrance market.
Since import of finished goods to Israel was impossible in those days, he travelled the world in search of brands that would agree to license their production knowhow to Lilit.
The first international licensed to Lilit was Tabac Original. Shortly afterwards it was joined by additional brands.

I joined Lilit when I was still a student of music. My father passed away in 1985, and I was named managing director. My sister, Elia Bomza, a pharmacist by training, joined the Company too as the regulatory compliance manager.

Lilit has gone a long way: today, it represents multiple global brands and is the Israeli leader in its category.
The values we were educated on have paved our way with persistence, dedication, fairness, faith and entrepreneurial courage.
From the small studio in Tel Aviv's Florentine quarter to the modern Lilit House at Shoham, we can trace glorious growth which relies on years of hard work, perseverance and diligence.
Together with our loyal employees, we are proud to be at Lilit, a local, family-owned company with global standards that brings to Israel the latest news and innovations of the international brands.