Welcome to Lilit Cosmetics – Israel’s Leading Beauty Group for Over 85 Years

Lilit Cosmetics is home to the world’s top beauty brands and the exclusive owner of NARS stores in Israel – the iconic artistry makeup brand that empowers creativity and celebrates individuality.

We also own and operate BEYOND SKIN, a unique concept store chain that offers the most prestigious niche beauty brands, bringing an unparalleled international shopping experience to Israel.

In addition to bringing the world’s most prestigious beauty brands to Israel, Lilit Cosmetics is also behind the successful brand - BYNETA, created in collaboration with Neta Alchimister, offering fresh and innovative approach to beauty.

At Lilit Cosmetics, we bring the hottest trends in skincare, makeup, and fragrance directly to your doorstep, offering an exceptional shopping experience.

You can also discover our brands in the leading retail chains in more than 450 points of sale across Israel.

Our commitment to accessibility and excellence ensures that beauty lovers can discover their favorite brands anywhere—whether in-store or online.

Behind the scenes, our state-of-the-art logistics center in Shoham ensures fast, efficient, and seamless delivery – all while maintaining the highest standards of quality and service.

We are proud to be a longstanding family-run company, operating in Israel since 1938.

Our vision has always been – and remains – to lead the Israeli beauty market.

As a family company, we believe that people are at the heart of everything we do. With a dedicated team of approximately 700 employees, we have built a community driven by values of uncompromising quality, professionalism, and an exceptional shopping experience.

Discover everything that is new, exciting, and beautiful – in a beauty experience like no other.